Smartwrap az install#

Within a couple of weeks, the dealership manager sold a cargo van and referred the customer to Transguard for a wrap. “So, I simply started letting my clients know we were offering wraps.”Īt lunch-time one day, Cluff stopped to show his newly wrapped company van to the fleet-sales manager at the very dealership he had lost the PPF business to. “We didn’t have an outside sales person, and I didn’t really have time to go out and beat the bushes for wrap jobs,” he says. When we successfully completed our van wrap-on the first try-we were so excited about how our van looked, everyone in the shop loaded up and we went for a drive.”Ĭluff says that getting their first wrap clients was also quite simple. We loved the interactive online revision and proofing system. “We worked online directly with a SmartWrap designer to create a complete wrap for one of our own company vehicles, a full-size Ford van. Cluff and an employee underwent three days of installation training in Phoenix and came home to try the process out. And people at SmartWrap answered all our questions-they gave us help at every point we asked for it.” “We didn’t have to outlay capital or borrow money to buy printers, laminators or design computers. “There was virtually no financial risk involved,” he says.

Smartwrap az install#

And, we had lots of questions: How do we price it? How do we sell it? Can we learn to install vinyl? Can we become experts?”Īfter talking back and forth with Hilcove for a few months, Cluff decided to give wraps a try. “Nor did I want to be seen as passing myself off as an expert, only to quietly outsource the work to someone else. “I liked the idea of offering wraps, but I didn’t want to be seen as a non-expert who was simply peddling someone else’s product,” Cluff says. SmartShield had recently expanded its PPF business to include vehicle wraps, and this expansion soon outgrew its PPF business, resulting in the formation of SmartWrap as a separate business entity.Īs a small business owner with an excellent reputation, Cluff was cautious at first. When Malcolm heard me comment at a conference that I had lost a large chunk of business, he asked if I would be interested in becoming a SmartWrap dealer–where SmartWrap would design, print, and ship vehicle wraps to us–and we would install them.” “Malcolm also owns a PPF installation company, called SmartShield, and we had become acquainted through a network of PPF installers. “I knew the CEO, Malcolm Hilcove,” Cluff says. The solution for Transguard came in partnering with SmartWrap, a wraps specialist shop based in Phoenix.

“And with a limited number of dealerships in our area, we needed more than a replacement account-we needed an additional revenue stream.” “We realized suddenly how true it is that you really shouldn’t have too many of your eggs in one basket,” says Cluff. Transguard’s owner, Scott Cluff, quickly saw that the firm had lost a sizeable chunk of its annual revenue. When Transguard’s largest wholesale client, a local auto dealership, went in-house with its own paint-protection system. is a shop based in Boise, Idaho, that for years sold and installed only paint protection film and window tint services. For these shops there are solutions that will allow access to the wraps market without having to make the up-front investment. Producing wraps is a specialty, and requires specific expertise in messaging, designing, and printing effective advertising for vehicles. Small and large print shops, and automotive restylers are increasingly fielding requests for wrap jobs from loyal clients-but they don’t want to spend (or borrow) the money needed to hire a graphic designer and/or buy the expensive computer and printing gear necessary to produce vehicle wraps.Įven shops already in the graphics business are often hesitant to offer wraps because they know that producing consistently successful wraps is not as simple as simply having a graphic designer and a wide-format printer. Some individuals are already great at installing, or have skills that would allow them to quickly learn. With vehicle wraps exploding in popularity, shops and individuals of all sorts are wondering if they can or should offer vehicle wraps.